What is the Accommodation Data Programme?

The Accommodation Data Programme (ADP) is a new ‘by industry, for industry’ research programme designed to meet the needs of accommodation providers and industry representatives in New Zealand. The ADP collects a small amount of data from accommodation providers each month, collates it, and then publishes reports that can be used to benchmark performance and monitor the industry.

The ADP is funded by the Ministry of Business, Innovation and Employment and managed by NZ tourism data experts Fresh Info.

Who can join the ADP?

 Any provider of short-term accommodation in New Zealand e.g. hotel, motel, backpacker, holiday park, lodge, bed & breakfast, and holiday homes.

 Properties that are temporarily closed but intend to reopen in the future.

 You do NOT need to be a member of an association to participate.

 

Why should you join the ADP?

 It’s free

 You’ll receive monthly reports you can use to benchmark the performance of your property

 Your data will remain strictly confidential

 Good quality data enables better advocacy and representation for the accommodation sector

 The accommodation sector is stronger and better when it works together.

 

What data do you need to provide each month?

Once you’ve registered, you’ll be asked to submit a small amount of data at the beginning of each month:

 Guest nights - domestic, international and total

 Guest arrivals

 Stay-unit nights occupied

 Stay-unit nights available

 Accommodation revenue (optional)

You can choose to submit data automatically through your Property Management System if you don’t want to enter it manually each month.

How do you see the results?

A link to an online report will be emailed to you at the end of each month.  You can access the experimental results for June 2020 here.

 

How can you get more information?

Please email andrea@freshinfo.co.nz if you have any questions – he’ll be happy to help.